Visual Portfolio | John Villacruz
149 Pasir Ris St 13, Singapore

Photo retouching
Set & Light Design
Showroom Design
Graphic Design
Visual Merchandising
Manual Illustration
Stage Design
Packaging Design
Visual Portfolio | John Villacruz
July 17, 2012

Sloggi - “Rustic Rich” Campaign

November 26, 2010
Backstage Artist Office

November 25, 2010
Showroom Design - Monroe

November 22, 2010
November 19, 2010

Collaterals for my installation / exhibit project for my final thesis

Anti- smoking campaign poster

This poster was done for the office of Backstage Artist , a modelling agency in Manila. It serves as a reminder for their models and employees the harmful effects of smoking to you and the people around. The message tells that smoking may look cool but the effect……not cool.

Miss D shoes Mailer promotions

November 18, 2010
Panel display

Jacket Design

Jacket design for a group of Shell F1 racing team. They are the workers for Shell Philippines in support for the shell team.

Event Collaterals

In light of the increasing demands for youth empowerment in participation with the saving of the environment, we believe that the event Teen Ambassadors of the Earth 2010: council of youth empowerment on environmental concerns is well positioned to move forward with significant youth participation on environmental awareness of every youth in the country. Our vision is to help our environment get back its natural beauty and condition little by little with the help of chosen youth ambassadors disseminating and being a role model to its fellow youth. We believe that by creating such event where in our vision is to help the environment will not only raise the issue on the youth’s responsibility on the environment but also make role models for the youth.

These were the collaterals done for the event:


Application form:

Letterhead for proposals and documents:

Logo Design:

Type:     Print design and photography
  Tine and Ryan Bona

Coffee table album for the Wedding of Tine and Ryan Bona

November 17, 2010
T-Shirt / Logo Design

Gawad Kalinga (GK), which means to “give care” in Filipino, is officially known as the Gawad Kalinga Community Development Foundation, a Philippine-based poverty alleviation and nation-building movement.

 In the Philippines, Gawad Kalinga is building empowered communities by people with faith and patriotism; driven by a culture of caring and sharing, dedicated to eradicate poverty and restore human dignity.Its mission is to end poverty for 5 million families by 2024. 

 With their mission to reach a wider mass of people, they found a tiny place of San Vicente in Palawan Philippines. San Vicente is a 1st class municipality in the province of Palawan, Philippines. According to the 2000 census, it has a population of 21,654 people in 4,174 households.

These shirt designs and logo were used in their promotion of the project in the annual convention held at the World Trade Center, Manila.

October 21, 2010
Pamphlet Design - Epicurian Solutions

Pamphlet Design - Epicurian Solutions